natural connected prosperous
From exciting events to world-class surf breaks, deep red wines and towering Karri forests, the Augusta Margaret River Shire is an amazing place to live, work and visit. The community wants to keep it amazing, and ensure that the new and existing businesses and job offerings are equally inspirational.
Council has identified the aspiration to support the economy to deliver livelihoods and enterprises that are sustainable, climate-resilient, diverse, and locally-owned in a circular economy, a regenerative and improving environment, and a just community that upholds the rights of everyone. This ambition supports the Community Strategic Plan 2036, in which the fourth Key Result Area is a "Vibrant and diverse economy".
The Shire’s economic base has been built upon its natural environment, tourism, viticulture, agriculture, construction, and retail sectors. Through regional economic strategies the Shire will promote a sustainable range of business and job opportunities.
To view detailed information on the region's economy please click below:
The Shire of Augusta Margaret River has an area of approximately 2,240 square kilometres and an extensive coastline with 120 kilometres of beaches, bays and rocky points. The Margaret River flows to the ocean at Prevelly while the Blackwood River flows to Augusta in the south. The estimated resident population is around 13,000.
Margaret River is the name of a river, a town and a wine region. The town of Margaret River is approximately 100 kilometres south of Bunbury and 270 kilometres south of Perth and was originally developed as a rural service centre for farming in the area, especially dairying. Margaret River is now the commercial and administrative centre of the Shire and had a population of over 5,900 in June 2011.
Augusta, Kudardup and Karridale
The town of Augusta is located approximately 310 kilometres south of Perth and 42 kilometres south of Margaret River and is the most south-westerly town in Australia. It is located at the mouth of the Blackwood River on the shores of Hardy Inlet and Flinders Bay. One of Western Australia’s oldest permanent settlements (1830s) and a popular holiday destination, the population was approximately 1,300 in 2011. Kudardup is a village located about 8km north of Augusta on the Bussell Highway. Karridale is a small village located 14km north of Augusta.
Cowaramup is located approximately ten kilometres north of Margaret River on Bussell Highway. The locality got its name from the Aboriginal word for the Purple Crowned Lorikeet ‘Cowara’. In 2011 Cowaramup was a thriving village of some 820 residents and an important focus for the surrounding rural district that is fast becoming a recognised gateway to the Margaret River.
Witchcliffe village is located about eight kilometres south of Margaret River on Bussell Highway. It is a quaint village, full of old world charm with a number of unique gift stores and buildings that date back to early settlement times. Its population is currently less than 100 but significant residential growth is planned pursuant to the ‘Witchcliffe Village Strategy 2012’.
Prevelly is a coastal residential area located around 9km west of Margaret River on the coast. Its location is near the meeting of the Margaret River and ocean providing views of the sea and coastline. International surfers meet at the point (Main Break) for a number of annual professional surf contests. The Gnarabup subdivision is located immediately to the south of Prevelly and the population of these localities in 2011 was approximately 550.
Gracetown is a coastal village located on Cowaramup Bay about twelve kilometres west of Cowaramup and sixteen kilometres north-west of Margaret River. Gracetown had around 152 dwellings in 2011, many of which are holiday homes.
PO Box 61
Margaret River WA 6285
41 Wallcliffe Road
Monday to Friday
Ph 08 9780 5255
Fax 08 9757 2512
66 Allnut Terrace
Monday to Friday
Ph 08 9780 5255
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